Consumer Market Expansion Plans – Comparison Table
Growth Starter | Growth Accelerator | Growth Enterprise | |
---|---|---|---|
Consultant Access | Marketing Expert Assigned | Remote Consultant (Monthly Sync) | Dedicated Consultant (Weekly Sync + Daily Access) |
Senior Strategy | — | Senior Strategist (Executive Collaboration) | |
Go-To-Market Strategy | Basic Blueprint (USP, Goals, Targeting) | Advanced GTM Plan (Segmentation, Content Flow, Channels) | Enterprise Roadmap (Brand Positioning, Expansion Strategy) |
Marketing Calendar & SOP | Basic Weekly Activity Calendar | Structured Monthly Campaign Calendar | Full SOP Framework + Team Mentoring |
Vendor Support | Shortlisting & Referral | Vendor Onboarding & Performance Oversight | Full Vendor Management (RFP, Vetting, Reviews, Coordination) |
Marketing Audit | Monthly Summary Report | Weekly Review + Actionable Insights | Weekly Review + Custom KPIs + Advisory Dashboards |
Tool & Platform Advisory | List of Recommended Tools | Tool Strategy + Usage Planning | Advanced Stack Advisory + Tech Selection Oversight |
E-commerce Strategy | General Direction Only | Channel Prioritization Plan | Full Channel Strategy & D2C Playbook (Consulting Only) |
Campaign Strategy | Not Included | Strategic Planning Only | Multi-Channel Strategy + Budget Allocation Guidance |
Reputation & Brand Consulting | Not Included | Available as Add-on | Included – Brand Health & ORM Strategy |
KPI & Funnel Tracking | Not Included | Funnel Mapping + KPI Suggestions | Custom Funnel Strategy + KPI Framework Design |
Team Training & Workflow | Not Included | On Request | Included – Workflow, SOP, RACI Matrix Guidance |
Scalability | ✔ | ✔ | ✔ |